Healthcare Providers are supplying 2% or less of the content of online discussions – with the exception of Lung Cancer where healthcare providers supply a 9% of the information in online discussions. The authors of this infographic focused on disease specific online healthcare discussions and found the most popular conversation topics...
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Read moreViraj Puri, a 13 yr old teenager in Virginia is working to create a “bullying” heatmap using social listening data derived from conversations on Facebook and Twitter. He looks for conversations using the terms “bully” or “bullying”, looking at where and how they are used (positively or negatively) and is...
Read moreAn interview with Elieen O’Brien Eileen O’Brien Director, Search & Innovation Siren Interactive Eileen O’Brien has 15 years of interactive healthcare marketing experience. At Siren Interactive, a relationship marketing agency specializing in rare disease therapies, she leads search strategy, analytics, CRM and social media. Previously, O’Brien was Director of Search,...
Read moreEmpowered E-Patient Infographic View more documents from Path of the Blue Eye Project ...
Read moreYou’re out there in social media and you’re monitoring your impact – but how do you respond to negative posts or comments your monitoring may uncover? Believe it or not, the Air Force has a clear and concise guideline for blog assessment and response that you can implement. This strategy...
Read moreIt seems like there is a new tool announced daily to monitor your brand or social media mentions. They run the gamut from free to thousands of dollars a month. How can we keep track of it all? Ken Burbary has a great list he’s collecting in a wiki. I...
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