New companies or small businesses are limited in many different resources. Time, employees, and most of all, funding, can all be an issue for a new company or small business. This is why social media marketing is such a powerful tool for entrepreneurs and small business owners. With a low barrier to entry and low, often no, cost, social media marketing is an attractive option to companies looking to get on their feet, establish a place for themselves in their niche and create valuable networking opportunities. However, social media marketing is a very new area of promotion and marketing. For this reason, it may be in the best interest of a small business to employ an outside social media marketing consultant in order to get the most out of their social media investments.
That’s not to say you can’t bring this job in-house. In fact no one will speak as passionately or informatively about your business as you or your team will. Starting a new company is a hectic time, with many details to be attended to. Advertising, publicity and news release are not the least of these details, and often require the most finesse. So not only does the new business owner have to handle the publicity, but, if they have decided to get involved with social media, they must also educate themselves on the nuances and techniques of social media as well. Hiring a social media marketing expert in these situations is often a lifesaver.
A social media marketing expert can sit down with the company owners and employees, getting a good feel for the vibe and message of the company, allowing the creation of a solid image to be presented on various social media networks. A social media marketing expert can also help to develop a social media marketing strategy, using experience and proven techniques to provide the most return on investment for a struggling small business. The expertise of a social media marketing professional will not only aid in the creation of a successful social media marketing strategy, but also educate owners and employees on the pros, cons, ins and outs of the various social media networks and how to gain the most value from the networks and contacts created. While your company may not need to employ a social media marketing expert in a permanent capacity at first, consider a consultant practiced and experienced in social media marketing strategies to give your new company a great start right out of the gate – then consider transitioning the job in house to a dedicated staffing position like Community Organizer or Social Media Manager.