Social Media for Pharma – An Interview with Eileen O’Brien

An interview with Elieen O’Brien

Eileen O’Brien

Director, Search & Innovation

Siren Interactive

Eileen O’Brien has 15 years of interactive healthcare marketing experience. At Siren Interactive, a relationship marketing agency specializing in rare disease therapies, she leads search strategy, analytics, CRM and social media. Previously, O’Brien was Director of Search, Media & Insights at Compass Healthcare Communications where she developed the social media practice. O’Brien was Director of Interactive Media at Engel Publishing Partners, who produce Med Ad News. She was the Director of eMarketing at Virtua Health and held marketing roles at the University of Pennsylvania Health System, Graduate Hospital and the Rothman Institute.

O’Brien studied history at Brown University and received an MS in Organizational Dynamics from the University of Pennsylvania.

She moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses best practices in pharmaceutical marketing and social media. She can be reached on Twitter at @eileenobrien and blogs at