Why track your tweet you may ask? Well, for many reasons. Besides @replies to your tweet how do you know if your Twitter followers are finding your links and information of value? Social Media is about 2 way conversations, information sharing – it’s not about shouting into an empty room or standing on a soapbox – which is what you’re doing if people aren’t reading your tweets, clicking your links or finding the information you provide valuable – or at the very least mildly interesting. Also, it takes time to share that information – so if you’re sharing the wrong information or information that your followers don’t think is relevant it would most likely be a better use of your time to share different information or resources.
Or – you could use a new tool that combines these two into a powerful search engine called Twoquick
A more focused twitter search/tracking method could be had by adding a meme or hashtag to a specific keyword. hashtags.org provides real-time tracking of Twitter hashtags. Opt-in by following @hashtagsto have your hashtags tracked.
Budurl offers a free service to shrink and track your shortened link. Budurl allows you to see referrers, click charts, and more. You can create multiple BudURLs that point to the same destination so you can tell which source generates the best ROI. This allows you to see which cities, states, and countries drive your traffic. Their basic service is free and their dashboard is pretty intuitive.
PeashootApp offers to shrink and track your shortened link but also allows you to set goals for your campaign. Like Budurl it allows tracking and a personalized dashboard. It’s good that it sets goals for measurement but the coolest option was just added. It now also lets you build an audience around a particular keyword or theme. In essence:
Peashoot’s Audience Builder automatically follows people on Twitter who are relevant to you or your company. Over a matter of days Peashoot can increase your total audience size giving you more people to connect with and help spread the word about you or your company.
Both Budurl and PeashootApp offer paid monthly plans and free trials.
Do you currently track your tweets and if so have you changed the nature of what you tweet based on the measurement stats you’ve received?