If you’ve started using Twitter as a marketing tool for your business, personal brand or affiliate products, you’ve likely had some successes and some failures. Twitter is loaded with marketers and the line is very clear. The line between those who “get it” and those who don’t. Those who don’t get it are likely to labor in obscurity, while those who do will find Twitter to be an extremely powerful marketing tool. But how do you make sure that you’re on the right side of the Twitter line?
It’s simple. To avoid being ostracized on Twitter, to be included as a valued and trusted part of the community, there is one rule. For every time you talk about yourself, talk about someone else. That may seem counterintuitive. After all, you’re on Twitter to talk about your brand, your products and your offerings. Why would you want to talk about your Twitter followers instead of yourself? It’s because Twitter is a conversation, not a commercial. The point of any kind of marketing is to interest potential consumers and clients, and Twitter is no different in that regard. What is different is the way interest is generated on Twitter. To get your followers interested in what you have to say and sell, you have to play by Twitter’s rules. Self-interested tweet after self-interested tweet will get you nowhere except labeled as a spammer.
By engaging with your Twitter followers and tweeting about them, for them, or answering their questions, you slip right in to the flow of Twitter. Being seen as a valuable contributor and participating in the Twitter community, you humanize and personalize your business or brand. The personal face and engagement of social media marketing is what makes it such an effective strategy, creating mini-evangelists of sorts out of your Twitter followers. By indicating that you are willing to give as well as receive, your presence on Twitter won’t be seen simply as a marketing ploy, and become all the more effective for it. Following the “one for you, one for them” rule with what you choose to broadcast on Twitter shows that your brand or company grasps the whole Twitter concept, allowing for seamless integration of Twitter into your overall social media marketing strategies.