Social Media for Pharma – An Interview with Eileen O’Brien

An interview with Elieen O’Brien Eileen O’Brien Director, Search & Innovation Siren Interactive Eileen O’Brien has 15 years of interactive healthcare marketing experience. At Siren Interactive, a relationship marketing agency specializing in rare disease therapies, she leads search strategy, analytics, CRM and social media. Previously, O’Brien was Director of Search,...

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