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Month: March 2015
The difference between Social Media Listening, Social Media Analytics and Social Intelligence
JACKIECUYVERS
While these terms are often used interchangeably – they are actually different in terms of their strategies, process and outcomes. Social Media Listening (or “Social Listening”) is a structured approach to tuning into and listening to online conversations to answer business questions. To conduct social listening, you use a social listening platform or tool to… Read more