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Category: Social Intelligence
SILAB Panel Debate – What is social intelligence and how do I communicate the benefit to my organization?
JACKIECUYVERS
I’m excited to take part in this panel discussion, hosted by the Social Intelligence Lab. A few of the problems that plague social intelligence are: The terminology: There’s so much terminology, does it all mean the same thing? Or are they different? Lots of use cases: The fact that social data can be used across… Read more
Jackie Cuyvers Speaking at Social Media in the Pharma Industry Conference
JACKIECUYVERS
I will be speaking at the “Social Media in the Pharma Industry” conference in January 2016. This two day conference is the largest European conference focused on Pharma & Healthcare Social Media. Attendees range from Pharma and Healthcare Marketing and Digital leads to Digital and Marketing experts from Agencies. It’s a great place to learn… Read more
The difference between Social Media Listening, Social Media Analytics and Social Intelligence
JACKIECUYVERS
While these terms are often used interchangeably – they are actually different in terms of their strategies, process and outcomes. Social Media Listening (or “Social Listening”) is a structured approach to tuning into and listening to online conversations to answer business questions. To conduct social listening, you use a social listening platform or tool to… Read more
Do you have clear rules of engagement for your response to social media?
JACKIECUYVERS
You’re out there in social media and you’re monitoring your impact – but how do you respond to negative posts or comments your monitoring may uncover? Believe it or not, the Air Force has a clear and concise guideline for blog assessment and response that you can implement. This strategy is useful across all social… Read more
Social Media Monitoring Tools
JACKIECUYVERS
It seems like there is a new tool announced daily to monitor your brand or social media mentions. They run the gamut from free to thousands of dollars a month. How can we keep track of it all? Ken Burbary has a great list he’s collecting in a wiki. I encourage you to bookmark his… Read more