Social Listening has evolved from a technique used to provide a quantitative view of digital PR reach and campaign success to deliver so much more, including qualitative insights, and in many cases not just augmenting primary market research but replacing… Continue Reading
Emoji as a language is making headlines across the globe and making waves in the SXSW Interactive 2016 PanelPicker submissions. With over 18 sessions on the use, relevance and future impact of emojis there is an upswell of insight and interest… Continue Reading
Having attended South by Southwest Interactive (SXSWi) conference the last 7 years, it’s with great excitement I’ve submitted a proposal to speak at this year’s event. The opportunity to speak at SXSW is open to everyone, and submissions are chosen… Continue Reading
I will be speaking at the “Social Media in the Pharma Industry” conference in January 2016. This two day conference is the largest European conference focused on Pharma & Healthcare Social Media. Attendees range from Pharma and Healthcare Marketing and… Continue Reading
While these terms are often used interchangeably – they are actually different in terms of their strategies, process and outcomes. Social Media Listening (or “Social Listening”) is a structured approach to tuning into and listening to online conversations to answer… Continue Reading
As Social Media Intelligence, Listening and Analytics is a rapidly evolving field – most of the new learnings come from presentations and hallway discussions with peers. The information learned both formally and informally from peers and presentations is invaluable. United States… Continue Reading
When creating online content and developing communities the general rule is that 90% will be consuming or viewing content, 9% engaging with your content and community vocally, and 1% creating new and unique content or contributions. When you’re conducting social… Continue Reading
Healthcare Providers are supplying 2% or less of the content of online discussions – with the exception of Lung Cancer where healthcare providers supply a 9% of the information in online discussions. The authors of this infographic focused on disease specific… Continue Reading