I’m excited to take part in this panel discussion, hosted by the Social Intelligence Lab. A few of the problems that plague social intelligence are: The terminology: There’s so much terminology, does it all mean the same thing? Or are they different? Lots of use cases: The fact that social...
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Read moreEmoji as a language is making headlines across the globe and making waves in the SXSW Interactive 2016 PanelPicker submissions. With over 18 sessions on the use, relevance and future impact of emojis there is an upswell of insight and interest to be experienced. PanelPicker went live last week and it quickly...
Read moreHaving attended South by Southwest Interactive (SXSWi) conference the last 7 years, it’s with great excitement I’ve submitted a proposal to speak at this year’s event. The opportunity to speak at SXSW is open to everyone, and submissions are chosen in part by a voting process. Anyone who wanted to...
Read moreI will be speaking at the “Social Media in the Pharma Industry” conference in January 2016. This two day conference is the largest European conference focused on Pharma & Healthcare Social Media. Attendees range from Pharma and Healthcare Marketing and Digital leads to Digital and Marketing experts from Agencies. It’s...
Read moreAs Social Media Intelligence, Listening and Analytics is a rapidly evolving field – most of the new learnings come from presentations and hallway discussions with peers. The information learned both formally and informally from peers and presentations is invaluable. United States Conferences for Social Intelligence, Social Listening & Social Analytics South...
Read moreAn interview with Elieen O’Brien Eileen O’Brien Director, Search & Innovation Siren Interactive Eileen O’Brien has 15 years of interactive healthcare marketing experience. At Siren Interactive, a relationship marketing agency specializing in rare disease therapies, she leads search strategy, analytics, CRM and social media. Previously, O’Brien was Director of Search,...
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