Emojis rush the stage at SXSW 2016

Emoji as a language is making headlines across the globe and making waves in the SXSW Interactive 2016 PanelPicker submissions. With over 18 sessions on the use, relevance and future impact of emojis there is an upswell of insight and interest to be experienced. PanelPicker went live last week and it quickly...

Read more

SXSW Interactive Speaking Submission

Having attended South by Southwest Interactive (SXSWi) conference the last 7 years, it’s with great excitement I’ve submitted a proposal to speak at this year’s event. The opportunity to speak at SXSW is open to everyone, and submissions are chosen in part by a voting process. Anyone who wanted to...

Read more

The difference between Social Media Listening, Social Media Analytics and Social Intelligence

While these terms are often used interchangeably – they are actually different in terms of their strategies, process and outcomes. Social Media Listening  (or “Social Listening”) is a structured approach to tuning into and listening to online conversations to answer business questions. To conduct social listening, you use a social...

Read more

2015 Conferences for Social Listening, Social Analytics and Social Intelligence

As Social Media Intelligence, Listening and Analytics is a rapidly evolving field – most of the new learnings come from presentations and hallway discussions with peers. The information learned both formally and informally from peers and presentations is invaluable. United States Conferences for Social Intelligence, Social Listening & Social Analytics South...

Read more

Don’t forget the 90% in the 90/9/1 rule

When creating online content and developing communities the general rule is that 90% will be consuming or viewing content, 9% engaging with your content and community vocally, and 1% creating new and unique content or contributions. When you’re conducting social media listening or mentions of your brand or relevant conversations,...

Read more