Social Listening has evolved from a technique used to provide a quantitative view of digital PR reach and campaign success to deliver so much more, including qualitative insights, and in many cases not just augmenting primary market research but replacing… Continue Reading
While these terms are often used interchangeably – they are actually different in terms of their strategies, process and outcomes. Social Media Listening (or “Social Listening”) is a structured approach to tuning into and listening to online conversations to answer… Continue Reading
An interview with Elieen O’Brien Eileen O’Brien Director, Search & Innovation Siren Interactive Eileen O’Brien has 15 years of interactive healthcare marketing experience. At Siren Interactive, a relationship marketing agency specializing in rare disease therapies, she leads search strategy, analytics,… Continue Reading
Empowered E-Patient Infographic View more documents from Path of the Blue Eye Project
You’re out there in social media and you’re monitoring your impact – but how do you respond to negative posts or comments your monitoring may uncover? Believe it or not, the Air Force has a clear and concise guideline for… Continue Reading
Are you planning on attending SXSW this year? Here’s a great video about the Interactive Trade Show.
It seems like there is a new tool announced daily to monitor your brand or social media mentions. They run the gamut from free to thousands of dollars a month. How can we keep track of it all? Ken Burbary… Continue Reading