Why are wearables stuck on the wrist?

Ever wondered why most wearables are for your wrist? You’re not alone.

The New York Times looks into why most wearables are focused on the wrist. Smartwatches, wristband fitness trackers – why are they all focused on the wrist?

The conclusion: It’s an easy entry point. Wearables are in their infancy and moving from a wristwatch to a wrist sensor, often with time display is an easy way to get adoption without major change management.

As technology continues to improve smaller, lighter wearables will continue to be integrated into things like cellphone cases and glasses but also other things like jewellery, hair accessories, and more.

 Visit the post on wearables at the New York Times to see the video

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Infographic: How health consumers engage online

How Health Consumer Engage Onlinevia Geonetric

Social Media for Pharma – An Interview with Eileen O’Brien

An interview with Elieen O’Brien

Eileen O’Brien

Director, Search & Innovation

Siren Interactive

Eileen O’Brien has 15 years of interactive healthcare marketing experience. At Siren Interactive, a relationship marketing agency specializing in rare disease therapies, she leads search strategy, analytics, CRM and social media. Previously, O’Brien was Director of Search, Media & Insights at Compass Healthcare Communications where she developed the social media practice. O’Brien was Director of Interactive Media at Engel Publishing Partners, who produce Med Ad News. She was the Director of eMarketing at Virtua Health and held marketing roles at the University of Pennsylvania Health System, Graduate Hospital and the Rothman Institute.

O’Brien studied history at Brown University and received an MS in Organizational Dynamics from the University of Pennsylvania.

She moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses best practices in pharmaceutical marketing and social media. She can be reached on Twitter at @eileenobrien and blogs at http://sirensong.sireninteractive.com.

Empowered E-Patient Infographic

Do you have clear rules of engagement for your response to social media?

You’re out there in social media and you’re monitoring your impact – but how do you respond to negative posts or comments your monitoring may uncover? Believe it or not, the Air Force has a clear and concise guideline for blog assessment and response that you can implement.


This strategy is useful across all social media platforms, not just blogs. The Air Force themselves have put this stratagem into play on their blog, twitter account, Youtube page and Widgets and Podcasts.

Want to learn more about how Capt. Faggard and the Emerging Technology Division of the Air Force Public Affairs Agency are using social media? Read this terrific post by Web Ink Now: The US Air Force Armed with Social Media.

SXSW Interactive 2010 Trade Show Video

Are you planning on attending SXSW this year? Here’s a great video about the Interactive Trade Show.

Social Media Monitoring Tools

It seems like there is a new tool announced daily to monitor your brand or social media mentions. They run the gamut from free to thousands of dollars a month. How can we keep track of it all? Ken Burbary has a great list he’s collecting in a wiki. I encourage you to bookmark his Master List of Social Media Monitoring Tools.

Looking at the free tools my favorite application that monitors all streams of social content is Social Mention, which is like Google Alerts, but for social media.

Of those that are platform specific, in this case Twitter – my current favorite is Twazzup. I was monitoring the #apple #ipad announcement in real time today on this tool and the coverage was quick and comprehensive.

What tools do you find most useful?

Facilitation vs. Moderation of Online Communities

You may think that there is little difference between the two terms facilitation and moderation. However, when it comes to managing online communities – the difference can be striking.

Moderation is the act of monitoring communication in an online community and editing/changing the tone and flow of conversations to fit within the excepted norms of a given community. Whereas facilitation is the enhancement of communication and conversation through guided interaction. One can be seen as exclusive and the other inclusive.

A community manager facilitating an online community knows when to be visible in the debate and when to lay back and let it unfold. This is a skill – that some are born with and many learn, in knowing how to get the best discussion going, new ideas germinating and conversation flowing around a topic.

Think of the online communities that you belong to – are there any standout moderators/facilitators that you’ve noticed?

Creative Commons License photo credit: Daniel Berg

Interview with Teresa Ging, Woman Entrepreneur

Teresa Ging is Founder of Sugar Bliss Cake Boutique, located at:

115 N Wabash Ave
Chicago, IL 60602-1907
(312) 845-9669
Open Weekdays 8am-7pm; Sat 9am-6pm; Sun 10am-5pm


 Sugar Bliss is a premium, Chicago based bakery specializing in gourmet cupcakes. Watch the video to see how Teresa launched her business as a woman entrepreneur.

Copyright © 2011-2014 Jackie Cuyvers